Which other finishing techniques are sought after?
At the moment we are seeing on the one hand continued interest in cold-foil transfer for projects where metallisation is a significant feature in the print motif itself, and on the other hand also decorative metal finishes with relief embossing in foil, as optical and haptic components. These are often supplemented with partial UV varnishes or details involving blind embossing or structures on the printed piece. Haptic sells!
It seems that most packaging these days has some kind of finishing …
Packaging is the first physical contact with the product! So, as well as fulfilling the requirements of protection and logistics, the packaging also has to present the brand image. And here the finish plays a particular and effective role. As well as appealing visually, the packaging must also reflect the individual purchase incentives of the customer. This response can be conceptual and target-group-oriented, via multisensory finishes. Brand promise, packaging style, print finishing and content have to all fit together, and be credible.