Has it become easier to get the client to accept your ideas because you are well known?
I would say that it has certainly given us an advantage. But the client doesn’t hang on our every word. Unfortunately even I am not always right, and if something hasn’t gone perfectly, you just have to learn by your mistakes.
You think it’s a bad thing, then, for designers to always have to argue everything instead of being able to take up a position and say that’s the way it is because it looks good and is beautiful …?
In client presentations we naturally have arguments as to why a certain thing should be as we say it should. The reason why beauty interests me and why we use it as an argument, is function. I have come to realise, and experience has shown me, that beautiful things work better. Whenever we have taken form seriously, things also worked better. There are scientific tests that demonstrate that we look at beauty first and devote the most attention to it, even if we are only aware of it subconsciously. For us as designers to think it isn’t important and not to dare to say this to our clients is absolute functional nonsense.