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- Graphic Design

Feld studio for digital crafts

In this new novum series, Felix Wiesner (www.schmitzundwiesner.com) pilots us through the creative hotspots of the capital, introducing us to the designers and studios destined to be tomorrow’s news. First up is FELD studio for digital crafts, whose cre­ativity overflows the traditional disciplinary boundaries to penetrate into fantastic new realms …

 

When we first discovered you, the project of the moment was a mini­ature jet engine undergoing static testing in the yard. You are fully quali­fied designers but also into programming; you build prototypes, you invent, you are experienced electrical and electronic engineers and you have an acute artistic sensibility … how, in the end, would you describe yourselves?


We are designers. Feld includes graphic, media and product designers, hardware and software developers, engineers, and art historians. The projects we handle may be commercial, artistic or research-related. While all our work is digital-based, we always seek to inspire people through their physical senses, making invisible phenomena into something tangible. The particular me­dium is irrelevant: what matters is what our audience will experience.

 

Which discipline do you find most congenial?


We like to work empirically, and iteratively. This means we tend to ignore inter-disciplinary boundaries and need to keep finding out anew how to achieve the desired result. We experiment a lot to work our way into a particular theme, and we always try to give our projects both digital and analogue angles.

 

You share your premises with the modern classical pianist Nils Frahm and the Labor für Tonfrequenz (sound frequency laboratory). Does this in­fluence your work?


We have our soulmates and friends on the same floor of the building – and we collaborate whenever possible. We have quite a few joint projects behind us, e.g. album artwork, the »Sheets« music books, several installations, and support­ing work for concert tours. One of our favourite examples is the transportable digital organ we constructed with Nils in 2015 for his tour.


What inspires you?


Technology’s ability to link the physical to the digital world! But we ­never forget a machine is simply a device that performs a task or enriches and stimulates an audience. It matters to us as designers that control stays in our hands: machines have no creative feel. The machine-to-human relationship should always allow an inspiring dialogue.

 

Art is important to your studio. Why?


Art gives us the freedom to try things out – to play. And in the process, from the process, we learn. The art context enables us to confront our brains and hands with new challenges, and brings us new sensory experiences. The knowledge we gain can then be applied in installations like »Loads« and ­»Possibly Colliding«.

 

Supposing you were free to choose – what would the project be?


We have put a lot of work into our »Kräfte« (forces) exhibition series over the last few years. Our linking theme here is certain physical forces that we find fascinating and impressive. There are still many intriguing phenomena to explore, and we shall be translating them into sensory experience in our installations!


www.feld.is



This interview was first published in novum 01.18. Single copies are available: https://novum.graphics/magazin/shop-abo/