How did you approach the work on this theme? Where, in your view, does the graphic design have most points of contact with the architecture?
SS: In terms of content, you can’t avoid seeing the buildings in their historic context. And we looked at why this post-war architecture came to be less valued in the years after its construction, although in the time of its creation there was tremendous euphoria. We also explored why perceptions of architecture keep changing over the decades.
MF: Graphic design and architecture definitely do have several points of contact – the clearest perhaps, their public presence. No building is unplanned, no design just happens, both métiers have an impact on public space but in different ways, depending on factors relevant to the respective disciplines. One big difference, however, is that architecture is perceived more strongly, even people who have no connection with the subject tend to have an opinion on a building but not on a poster. Unlike in Scandinavia, for example, in Germany aesthetic sensitivities don’t tend to be so high. Nevertheless it is un??usual for individuals to design and build their own houses, while it’s quite common for people to buy a digital camera and work with Photoshop. So, public appreciation for the work of an architect is slightly higher than for that of a graphic designer. Yes, graphic design can change the world, it can impact events. But let’s be honest, you don’t get graphic design that has the power to shape a whole epoch …
This interview was first published in our novum issue 06.18 (novum+ »design & architecture«). Single copies: https://novum.graphics/magazin/shop-abo/