Every new issue is celebrated with a party linked to the respective months’ topic. How was this tradition born?
It was meant to simplify everything. We always have difficulties to put ourselves in the shoes of the readers, to know if the reception of the magazine is really the one we were wishing for, if we made ourselves understood. At one moment, we felt that the magazine lacked in consistency. We needed a guide line to link the reports, the infographics and the designers’ works and give the magazine on the whole more consistency. In addition, as a monthly magazine we have a bad frequency of publication, which creates a distance to the news of the moment. But we also couldn’t pretend we weren’t part of this world. So, we decided to chose a current topic for each issue and offer a range of different processes that mix visuals and text. And for the events, we try to stick to the topic to allow every launch to be unique and to not look like the event before, or the event after. From our perspective – it allows us to have fun and to avoid routine.
Kiblind, it also an agency and an artist studio. Was that what you had in mind when you started Kiblind?
From the beginning, not really. To tell the truth, we didn’t know how far we would go and we never though it would last this long. The agency started when we were at a crossroad: short on sponsors we had to make a decision. Either we stopped, or we professionalized. The number of adverts in the magazine were not enough to cover the printing costs, so we couldn’t raise enough money with the magazine itself. At this moment we got in propositions like »if you know how to do a magazine, you know how to layout a booklet, create flyers, design a website, etc…« That’s how the agency started.
The artist studio is more recent. We had an old dream: we wanted to open a public space that would look just like us. For a long time, neither our time, nor our finances would allow for it. Particularly as finding a central space, cool, big enough and in the neighbourhood was hopeless. And then, a little more than a year ago, an architect who was our neighbour retired and let us a really affordable space, really nice and open to the district. Bingo. Like with the agency, we grabbed at the opportunity. We didn’t know exactly what would happen, but we jumped in. We bought a risograph, we painted the walls white, we printed our first invitations and organised an exhibition at the same time. Voilà, we finally have an atelier-gallery Kiblind.