What parameters play a big part in packaging development today?
There’s so much you can do with print and manufacturing, it’s constantly evolving, but it all comes down to each individual client’s process and budget. If you’re on a small budget but are hand packaging, you can still add fantastic elements to your packaging that big factory packagers can’t. Timescales are also important. If you want to get your packaging developed and shipped from China it’s going to take a lot longer to get to you. We need to take all of this into consideration when we design.
Your projects display a wide stylistic diversity. How do you manage to keep coming up with these different approaches in the visual design?
Creativity is really important to us, we make time to explore new techniques and we have a very diverse in-house team with different skillsets, such as artists, photographers and illustrators as well as designers. We’re really collaborative, so we share and hone each other’s work. This lends itself well to creativity, bouncing ideas off each other and exploring new avenues. It keeps our work fresh and makes sure we’re doing what’s right for our clients, not what’s comfortable for us.