What kind of customers do you work for?
That can be anything, someone wanting a giant billboard painting to a little mail box pin striped. Restaurants, store fronts and windows, light signs to race cars. It’s quite a variety.
Over the past few years we saw a trend towards handmade things and old crafts. Is that also true for hand lettering?
Oh, absolutely! Even big companies like Gap, Target and Adidas send their designers to my classes to get that look. And a lot of chalkboard artists who do coffee shops come. But I think it will survive being a fad, because it is something that was always here and always will be. It’s a genre with a distinct look!
Interview: Christine Moosmann
This interview was first published in novum 04.18 (main topic: handmade). Single copies: : https://novum.graphics/en/magazine/shop-subscribe/detail/novum-0418/
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