Fun fact: The name »Breda« is derived from the geographical fact that, within this Dutch community, the rivers Mark and Aa of Weerijs unite. Brede Aa - »broad Aa« - is the name of the place, because the river widens. The region also connects the most important trade route between Antwerp and Rotterdam. All things considered one could say, literally and metaphorically, that this place has a good flow.
The purpose of Graphic Matters festival also evolves from a stream. The stream of information, to be exact. (Even though information sometimes rather feels more like a flood that a river.)