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- Product Design

The Form of Simplicity

From 27 to 30 September 2018, Red Dot is presenting the exhibition »The Form of Simplicity. Good Design for a better Quality of Life« in the China International Exhibition Center in Beijing. True to the motto »Less, but better«, the roughly 150 exhibits on show exemplify how the principle of simplicity influences the form of products and helps to increase quality of life.

Michele de Lucchi
Artemide Tolomeo Tavolo (Michele de Lucchi)


The exhibition, which is being held as part of the 2018 Beijing International Home Decoration and Smart Home Exhibition & International Design Expo (BIHD 2018), uses examples of selected design objects to demonstrate the design principle of simplicity and shows the transition in the form of various products that has taken place in design since the industrialisation. The focus is on aspects such as the simplicity of form, function and use as well as their diversity and quality.



From furniture to lamps, cutlery, consumer electronics or bicycles, there are around 150 exhibits for visitors to discover. The products are compared with each other, thus unveiling the differences between historical and modern pieces and between handcrafted and industrially made products. Thonet’s »bistro or Viennese café-style chair«, Artemide’s Tolomeo lamp or Apple’s iPhone are just some of the impressive products that were key in shaping the evolution of simplicity. All of them have become real design classics, among other things thanks to their innovative design, their streamlined functionality, ease of use and the use of appropriate materials.



The application of the principle of simplicity should not be seen as the opposite of complexity, but as its successful design. Although products look much simpler nowadays than in the past, the effort involved for designers is far greater. That is because they now not only design the encasing for the technology but also the interfaces and apps. By radically simplifying products and processes, they give technical advancement a significant form.


The exhibition »The Form of Simplicity. Good Design for a better Quality of Life« will be accompanied by a publication with the same name (ISBN 978-3-89939-310-4) available at Red Dot Shop.