TwoPoints designed a typeface which became the heart of the Flexible Visual Identity (FVI) for »Verano Archivo«. A typeface in itself is already a FVI. It allows us to combine letters to create new forms, able to adjust adequately to context and space. The letters VA or the full title of the event »Verano Archivo« may be set horizontally or vertically. The letters are either yellow or can be filled with images from the exhibition. The color yellow, which represents summer, is the common thread of the FVI. It connects all the pieces of the exhibition, the inauguration lunch, the posters and the space itself, even if the typeface or the additional geometric elements aren’t used.
Apart from connecting all the pieces of »Verano Archivo«, the FVI also visualized the three different elements of the event: the exhibition, the activity for kids and the activities in the open space. Each of the activities became a color and form code and were silkscreened separately on top of the letters, creating one poster for each of the activities and when printed all together, a general poster for the entire event. On the »selfie-wall«, a huge mirror in the exhibition space, the system turned into an interactive game. The visitors of the exhibition could glue the geometric forms themselves on top of the letters »Verano Archivo« and take a picture of themselves.
Photos: Diego Padilla, Agustín Paredes