The term multisensorics is on everybody’s lips – and this issue of novum presents a shining example of how to appeal to as many senses as possible. Marc Clormann and his international multi-award-winning studio is behind the design of this Russian-doll-like cover.
What you have here is like a set of five nesting dolls, each symbolising one or several senses. Supported by different finishes, implemented by Egger Druck, a specialist in high-quality print productions, this cover is an interactive experience that develops finally into a three-dimensional object. The basis for this amazingly complex and high-tech cover, which also involved hand-craft production techniques, is offered by Colorplan from G.F Smith (sales: Römerturm). The colour chosen was the world’s most popular colour: Marrs Green. This shade was identified in an online survey and named after Annie Marrs, a UNESCO employee from Dundee, who had selected precisely this colour.