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The first issue

01.01.1924

Special issue: Advertising for the Industry

Cover design:
Otto Franz Kutscher

Selected contents:
Walter Nehmer
K. H. Schaefer
Osram Advertising
What to Learn from the Americans?
The Commercial

Selected artists:
Rudolf Allner, Lucian Bernhard, Hans Breidenstein, O. H. W. Hadank, Max Körner, Otto Franz Kutscher, Louis Oppenheim, Franz Peffer, Walter Reimann, Erwin Reusch, Karl Schulpig, Karl Stiller, Martin Weinberg;

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