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corporate identities


In this month’s focus theme of corporate identities we present a particularly wide spectrum of examples from across a variety of sectors. How do you give a traditional bank a contemporary new look? Or make Twitter into a tangible experience? Also featured in this new issue of novum are Studio Grau’s prize-winning designs, Diana Barbu’s delightful illustrations, the well-travelled designer Ginette Caron and the creatives at studio [Rowelt], serving international clients from a village location. Then, in part 2 of our series on »New Typography«, we take a detailed look at the Bauhaus and the influence it still exerts to this day. Enjoy!

novum 06.17 is also available as PDF for only 8.99 Euro

To buy the printed issue, please visit our Shop

What better medium for the subject of corporate identity than a material that impresses in both overall look & feel and subtle detail? This time, on the July cover of novum, a neutral, radiant white combines with a fine surface structure to create a delightful and intriguing haptic experience.

The Nature & Highline card collection from Fedrigoni contains many surprises. Combined under this name are the natural boards Arcoprint 1, Arcoprint Milk, Arcodesign, X-Per and Sirio White/White, plus the new embossed chromium sulphate boards Symbol Card/E. The latter were also ideal for use on the cover of this month´s issue, on corporate identities – the fine grid of the E48 intreccio variant lends depth and generating a unique and subtle touch & feel. In total six embossed types are offered in this FSC-certified range, supplemented with the three qualities Symbol Card (single-coated), Symbol Card Quick (single-coated with pigmented base) and Symbol Card 2Side (coated on both sides). The available grammages of between 200 to 700 gsm permit a wide range of applications. For our cover we used Symbol Card/E (E48 intreccio) in 300 gsm.

On this very versatile surface, the cover designers basically had a free hand. Studio Hochburg, based in Stuttgart (and whom we portrayed in the Showroom section of the June issue), tackled the task of creating a cover suitable for presentation of this core discipline in a very imaginative and sensitive way. From the many individual, carefully coordinated elements, what results is an amazing whole – the designer as a chemist, finding the right formula and developing it. “A corporate design is a complex construct of visual molecules all carefully attuned to each other. It is the formula for the visual identity of a brand which unfolds its very distinctive and unique effect through the complex interplay of the individual components, regardless of medium or format,” says Fabian Schmutzer, Managing Director and Creative Director of Hochburg, Stuttgart. 

This highly graphic and minimalistic design brings out the best in this elegant material, issuing a subtle invitation to delve deeper into the novum+ section.




Bedow (SWE)

two (GER)

De Ronners (NLD)

Koeweidenpostma (NLD)

Zunder (AUT)

Benz & Ziegler (GER)

Cyclos (GER)



Studio Grau (GER)

(You can reach Mrs. Gundelach now at Editienne, her new label

Diana Barbu (ROU)

[Rowelt] (ESP)

Ginette Caron (ITA)

Neue Typographie, Teil 2: Der Katalysator – das Bauhaus


Papier: Symbol Card/E (E48 intreccio) in 300 g/qm von Fedrigoni

Cover-Design: Hochburg

Offset-Druck: f&w Druck- und Mediencenter 

Bilder: Tobias Holzmann