To go full circle the cover of our April looks like a menu, designed by Austrian studio Bruch–Idee&Form. This month the designers were able to use the front and the back cover for their design – a rare pleasure. »It doesn't matter which gastronomic enterprise we are talking about, there will always be some kind of menu«, say the designers. »Menus are the most important communication tool for the chef and a fantastic playground for creatives. For us the menu also served as a perfect connecting link between the topic of this issue and the design.«
To accentuate the typographic solution of the designers we chose letterpress. Thin, sharp lines are perfect for letterpress printing, together with the indentations left by the printing process our cover turns into an attractive piece of print work. Infinitive Factory from Graz printed the cover on a Heidelberger letterpress printing machine from 1961 and for each color Druckformen Obermoser from Salzburg made two 2 millimeter magnesium printing blocks. The paper we chose was Salzer Touch, an uncoated paper that adds the magazine a nice and warm touch.
Content, design and print – our April issue is a perfect composition. The chef’s suggestion today: Otl Aicher’s legendary pictograms for starters, followed by tasty design from Italy and typographic storytelling from Germany.