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14.08.2019

Storytelling has always been an effective tool in communication. Every brand, every company has a story to tell ... just waiting to be discovered and appropriately presented. In novum 09.19 you get the chance to compare a wide range of different approaches to this task, e.g. with a focus on illustration, text or animation.

 

You can purchase a PDF of novum 09.19 for EUR 9,99.

To buy the printed issue, please visit our Shop

Erzähl' mir was!

We talked to experts with many years of storytelling experience, and bring you the background behind some exciting stories. In the Showroom section we cast a glance at this year´s European Design Awards, travel with you to Austria, the US and Singapore and present lots of inspiration, from illustration to graphics and digital highlights.

Our correspondent Susanne Schaller, for example, visited Bureau in Singapore and learned about the interesting philosophy behind their designs. In an article about Erste Liga, you can read more about the designer behind the cover of novum 05.19. We also bring you the delightful illustrations of Julia Schwarz and take you along to the studio of Solid Bold in Austria. International and diverse – this issue again takes a wide sweep through different design genres. Not forgetting of course, the chance to inspect the winning entries in the European Design Awards.

novum+: storytelling

We explore the focal theme of storytelling from quite different perspectives. Insights into brand development and customer magazines come from interviews with branding specialists Jäger & Jäger and publishing experts from Muehlhausmoers. And, as regards digital creations, we learn much from the storytelling short films of The Lot Creative. In this up-to-date review of storytelling solutions, we bring you the background behind the success stories.

The cover

The cover, too, tells a story: After eighteen years as editor-in-chief, Bettina Schulz is handing over the reins to Christine Moosmann as of this issue – Christian Weiss has captured this information in a charming illustration. The paper used is Bauhaus Dessau from Gmund, a material that is all about quality and clarity. This unpretentious new paper is available exclusively in the “Selection” range of the Igepa Group. It comes in 120 to 350 gsm and also features two clear white tones.
The excellent processing qualities of Bauhaus Dessau encouraged us not least to dip into the magic box of print finishing tricks: we indulged in a multi-stage embossing process, and added a few delicate accents in hot foil to produce an amazingly sculptured effect. Printers Gräfe Druck made the stars really shine by using Luxor foil in the trend colour of amorphous blue, and our logotype, too, was given a fine, gleaming outline.


Showroom:

Erste Liga (GER)
Trüf (USA)
European Design Awards
Solid Bold (AUT)
Bureau (SIN)
Julia Schwarz (GER)


novum+
Jäger & Jäger (GER)
Swatch
Serial Cut
Muehlhausmoers (GER)
The Lot Creative (GER)
Without Studio
Atelier Brückner (GER)

Cover
Art Work: Christian Weiss, X-Design (München)
Paper: Bauhaus Dessau, 350 g/qm (Gmund Paper / igepa)
Hot foil: Kurz
Finishing: Gräfe Druckveredelung
Offset printing: f&w
Photos: Janina Engel

 

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