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11.04.2019

To properly appreciate the new issue of novum, you just have to hold in your hands. An interactive cover tempts you to run your fingers over the finest letterpress printing and then, using the labels provided, to add your very own finishing touches. It´s the perfect introduction to the focal theme of “packaging”, featuring projects from around the world that are attracting attention in their home markets. And of course, in the Showroom section, we go behind the scenes to reveal a creative and inspiring mix of disciplines.

 

novum 05.19 is also available as a PDF for €8.99

To buy the printed issue, please visit our Shop

 

In terms of content, the readers of this issue of novum are whisked away on a world tour – stopping at Atelier Dreibholz in Vienna, Landor in Milan, the Danish Urgent.Studio and Studio Kaleido in Singapore. Other stations are Uma Studio in Portugal and Jhonny Núñez, who at present is working from Russia. The section on the focal theme of packaging is also richly endowed with international projects … all in all novum May is one long inspirational journey from cover to cover.

The cover

With a wrap-around cover motif the new issue of novum World of Graphic Design communicates its focal theme in the best way possible: Letterjazz contributed their entire expertise in presenting a charming artwork by Dirk Uhlenbrock (Erste Liga) in letterpress on three different colours from Colorplan (Römerturm). The contours of the truck really come to life as a result and the readers fingers itch to touch the letterpress-typical embossed image. On the first page of the contents inside the magazine, you will find some labels that Letterjazz finished with high-gloss hot foil from Kurz. The reader can use these labels to create their own cover, sticking them anywhere they please on the load of the truck. The colours, chosen at random, are »candy pink«, »park green« and »factory yellow«, made from the brand new Colorplan Labels (Römerturm) range. The precision cutting of the label shapes was done by Strehl of Wuppertal.

»What is critical for an excellent print result is not the printer, but the concept and the graphic design work,« says Sven Winterstein, founder of Letterjazz. And it was here that Dirk Uhlenbrock came in, a graphic designer, illustrator and typographer from Essen who specialises in editorial design. Together with bookseller Thomas Schmitz, he runs a design outfit called das erste liga büro für gestaltung.

In a close collaboration between all those involved, a cover emerged that is not only a delight to see and touch, but which at the same time communicates wonderfully the theme of packaging. “Doing a cover as sophisticated as this is both challenging and exciting – and it also demonstrates what print can do when all the cogs intersect perfectly,” says Editor-in-Chief Bettina Schulz.

Showroom:
Atelier Dreibholz (AUT)
Jhonny Núñez (RUS)
Landor (ITA)
StudioKaleido (SGP)
Urgent.Agency (DEN)
Uma Studio (PRT)

novum+
Stout (USA)
B&B (GBR)
By North (NOR)
Moodley (AUT)
Concept Store (ITA)
Freytag Anderson (GBR)
Burgess (GBR)
Bedow (SWE)

Cover art work: Dirk Uhlenbrock, (www.ersteliga.de)
Paper: Colorplan sowie Colorplan Labels (www.roemerturm.de)
Letterpress and hot foil stamping: Letterjazz (www.letterjazz.com)
Label cutting die: Strehl GmbH (www.strehl-wuppertal.de)
Hot foil: Leonhard Kurz (www.kurz.de)