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Don't be stuck in just one box …

16.07.2020

A topic on which almost everything has already been said, but nevertheless it became the content of our first double edition: men and women. In our novum+ »men & women« we did not want to perpetuate certain clichés, but instead grant you exciting insights into design projects that depict anything but stereotypes. We talked to renowned designers as well as young talents and present projects that deal with various target groups, self-acceptance, gender, bodyparts and diversity.

On top of that, this magazine is a real novum. We produced our first turn-around issue with a colour cut that can be read from two sides. Great reading for those summer days … 

 

novum 08/09.20 is also available for 9.99 euros as PDF

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No clichés, more insights

A topic on which almost everything has already been said, but nevertheless it became the content of our first double edition: men and women. In our novum+ »men & women« we did not want to perpetuate certain clichés, but instead grant you exciting insights into design projects that depict anything but stereotypes.

We spoke to the experienced graphic designer Rosmarie Tissi for example who was a partner of the legendary Swiss studio Odermatt & Tissi, and paved the way in the 50s in an industry that was still even more male-dominated at the time. In an interview, photographer Luis Zeno Kuhn told us whether there are the differences between the actors and actresses he takes pictures of. We wrote about the British presenter and activist Jameela Jamil, or more precisely about her campaign »I Weigh«, whose goal is more self-acceptance and more realistic body images on social media. Our long-time author Herbert Lechner looked at the tradition of classic men's magazines and their contemporary successors – and discovered truly amazing magazines. With the feature of the corporate identity for the London-based Vagina Museum we present you with an unusual visual language that manages to clear up prejudices and myths.

Luckily, there is a lot of space in our two-part summer edition, so you can find not only these but many other articles about young talents and renowned creatives, female as well as male designers.

If you already hold our double-ended issue in your hand, you will find that you can not only start reading on two different sides, but even on the color cut. All you have to do is gently bend it, and two slogans appear, starting from the respective reading direction, which initiate our novum + theme »men & women«. For the men's section you will find a quote by the Turkish writer Mehmet Murat İldan (»Define yourself or others will define you«), upside down a sentence by the women's rights activist Alice Paul appears (»There is nothing complicated about equality«). Beyond these quotes, we hope there is a lot more for you to discover in this issue!

The cover

»You can’t have your cake and eat it too« is a common saying, but with this issue this is exactly what we are doing. When you topic is »men & women« you need to decide whom you want to put on the cover – a man or a woman? We chose a Solomonic way and simply produced a turn-around issue with two covers. Both motives are part of the project »Same, Same, But Different« by Max Siedentopf. On the men’s side you’ll find a photo by Peggy Kuiper, the women’s motive was shot by Jo Duck.

Whichever way you hold this issue of novum, you get a different effect. On the edges we have simulated a colour cut in offset printing. Of course the result is not as sharp as with a real colour cut, but it’s very easy and cost-effective to produce. Our printer f&w Medien supported us with the necessary knowhow. »The medium is the message« – we agree 100% with Marshall McLuhan. The women’s section is marked with a quote from the US-American suffragist and women’s rights activist, Alice Paul: »There is nothing complicated about equality«. And the section on men bears the words of the Turkish dramatist and writer Mehmet Murat İldan: »Define yourself or others will define you«.

 
And of course, novum wouldn’t be novum without an inspiring paper on the cover. The metallic-iridescent Majestic Chameleon adds just the right amount of glamour to this issue. This wonderful paper by Inapa simply puts the icing on printed matter.

The content

novum+ men

Männermagazine
Max Siedentopf
Die Zeit
Malecare, Graphéine
This Orient
Luis Zeno Kuhn


novum+ women

Robstolk
Rosmarie Tissi
Vagina Museum, Passport
Antimanifesto XXL, Parachute
I weigh, Sail Creative
Sigrid von Baumgarten
Elena Schneider

 

The cover

Paper: Majestic Chameleon, light blue, 250 g/qm by Inapa

Cover design: Peggy Kuiper (men), Jo Duck (women)

Colour edging: F&W Medien

Photos: Tobias Holzmann