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A glittering shopping experience


Online sales keep on rising  – so how should real bricks-and-mortar stores react? We present communication and interior design concepts that work …
From attractive window displays to strong visual identities for retailers, and also how to present the brand experience in store: In our October issue of novum you can sit back and enjoy a relaxed shopping tour of innovative ideas from all over the world.


novum 10.18 is also available as a PDF for € 8.99. 

To buy the printed issue, please visit our Shop


Our cover design sets just the right tone for the focus this month on retail design. It’s about real physical spaces, about visual and material experiences. Where does the shopper’s gaze linger longest? Why do we spend more time in one store than in another? Attractive window displays, the right spatial organisation and a feeling of willing and pleasant immersion in a brand experience or philosophy – these are some of the keys to keeping the customers coming into the store.

On this subject we interviewed retail specialists at DFrost and peeked into the excellent and award-winning small shop, rar. We also present you a new concept for a newspaper stand and we report on a visit to a charming children’s boutique designed by Silvio Girolamo. Then we talked to Storey Design about eye-catching window displays and dipped into the unusual shop concepts from the Mexican studio Yeye. Not forgetting, of course, an introduction to the innovative ideas of the Spanish agency Zooco.

In the Showroom section we are pleased to present the fantastic illustrations of Daniel Egneus, we visited the studio of Tough Slate Design in Ukraine and report on the results of the 2018 edition of the venerable 100 Best Posters award. Then, to round this section off, we end up in Spain, with »I am blue I am pink«, enjoying their amazing set designs that really give wings to the imagination…

The cover


A visual magnet is one way of describing what the Cologne-based agency KD1 produced for this month’s cover: it’s a three-dimensional fireworks display, interpreting the spatial aspect of the novum+ theme. The material chosen for this impressive realisation is also one that can be used in store design: The Yupo range of long-lasting, synthetic papers that are water and UV-resistant - available from Papier Union (

The particular type chosen for our cover is SuperYupo, often used for city maps, climbing or diving maps, price tickets or also for packaging. This real all-rounder, which is also easy to print, is available in 90 to 400 gsm weights. The range also contains a self-adhesive variant, called YupoTako, which has tiny »suction cups« on the back that leave no trace when it´s time to remove the paper. Another remarkable paper in this range is YupoJelly, PVC-free and 100% recyclable, that was developed for applications on glass, making it interesting for use in window designs. This variety, too, can be easily removed and even re-applied elsewhere. For offset printing the manufacturer recommends foil colours.

With this glowing introduction, we send you on a shopping expedition where you won’t need your wallet….

Daniel Egneus
Tough Slate Design
100 beste Plakate 2018
I am blue I am pink

Rar (Super BFG)
Storey Studio
Newstand (Verdes)
Silvio Girolamo

Cover: KD1
Offset-Druck: f&w
Fotos: Tobias Holzmann (Assistenz: Miriam Zimmer)