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Pure elegance


High-end cosmetics and medical products are generally marketed with a clear, clean look. So, for October´s cover of novum we have chosen a material that is very lively, but still communicates the elegance of pure white.


novum 10.17 is also available as PDF for only 8,99 Euro.

To buy the printed issue, please visit our Shop


In terms of content this time, our novum+ section focuses on the very broad field of health and beauty from a number of angles. We have a wide range of examples for you, including a visual identity for a clinic and sophisticated packaging for luxury cosmetics. Along the way we explore the graphic design history of the Geigy brand for which over the years many a well known designer has worked, and an interview with Eva Wünsch and Luisa Stömer, whose book »Ebbe und Blut« (Ebb and [menstrual] Flow) has received much attention.

In the Showroom section we present the winners of Gold in the European Design Awards, look over the shoulder of gifted illustrator Patrycja Podkoscielny, visit Studio Mut in South Tyrol and give an insight into the multidisciplinary Atelier 522 whose philosophy is truly special.

The next article in our series on the »New Typography« takes us back in time to the city of Frankfurt in the 1920s, when the urban development program of estates housing expert Ernst May fostered a whole design movement touching upon many areas of life.

And in his column, Andreas Koop muses on »unreal realities« and »bleak realities« – explore with him thoughts on appearances and reality and how graphic design finds its place here.

Or take a closer look at the fascinating options presented by register punching – a useful but also a decorative element. Silvia Lerch has produced a very practical and informative guide to what’s involved.

Also in her column, our lawyer Andrijana Kojic writes about how to recind contracts – something that is indeed possible, you just have to know how.

The cover

White stands for clarity, freshness and purity. As such it is an ideal component in the visual design of health and beauty products. Combined with haptic elements, this clean aesthetic moves to a new level of subtlety.

We were able to capture all these qualities with Keaykolour. The entire collection contains papers made of recycled pulp, conforming to FSC regulations, in weights of 90 to 450 gsm. One member of this product family is card-quality (300 gsm) “Keaykolour Geprägt” available from Antalis in the variants Hammer blow, Horizon, Leather, Cedar and Linear. We chose linear embossed 300 gsm card quality in snow white which produces a sophisticated play of light and shade and feels almost velvety to the touch.

For the high-end graphic design, we have Studio Grau of Berlin to thank – a multiple-award-winning team of designers who we featured in novum 07.17. We were very pleased that they agreed to visualise this theme for us: The delicate, metallic shades of pastel give eye-shadow like emphasis to the motif. Special colours (Pantone 8361 and 488) were the answer for such a subtle, elegant solution. The perfect way to “make up” the cover for an issue about health and beauty, we thought!


Studio Oeding (GER)
Ebbe & Blut (GER)
Studio Build (GBR)
Étiquette (LIT)
Geigy (SWI)
Suprematika (RUS)
Hunap (HUN)
Ortolan (AUS)

European Design Awards
Atelier522 (GER)
Patrycja Podkoscielny (POL)
Studio Mut (ITA)
Neue Typographie, Teil V

Paper: Keaykolour, Antalis
Offset printing: f&w Druck- und Mediencenter 
Cover design: Chrish Knigge, Studio Grau  
Special colours: Pantone 488, 8361
Photos: Tobias Holzmann