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Out of the blue


»Blue skies, smilin' at me – nothin' but blue skies do I see« – you’d be forgiven for bursting into song at the sight of the sky-blue cover for novum February.


novum 02.18 is also available as PDF for only 8,99 Euro.

To buy the printed issue, please visit our Shop

Our focus theme this time is the fascinating world of illustration – thanks to the daily torrent of photos on all channels, illustration is enjoying a real revival. To inspire your own work this year, we bring you 23 pages of very different illustration styles and highly individual creations.

For our Showroom section Niels Schrader went to visit designer Ruben Pater, who is known for his strongly concept-driven work and his conviction that design can change society: »In my opinion we must develop a nuanced visual language and new strategies in order to identify geopolitical problems.«

The second part of our new series on New Talents Berlin takes us to the very unusual creative Simone Klimmeck who not only illustrates, but also runs her own tattoo shop. No, we are not talking about roses and anchors, but graphics of such strong appeal and power that you could almost be tempted …

The works of French designer Noémie Cédille exude charm and vitality, whether she is illustrating for a new magazine or for packaging. For a contrast we visited Sea Change, a designer duo that pursues its own very individual philosophy and is not afraid to change direction. Last but not least, we also delved into the work of Tata&Friends who are based in both Linz and Madrid – you, too, will be delighted by their portfolio and the new ideas it delivers.

In our legal series this month we gather together all the key facts on founding and winding up a »GmbH« company and Andreas Koop looks at how to visualise the same content from different cultural perspectives.

Two exciting new indie magazines are featured by Herbert Lechner, along with a new volume from Hermann Schmidt publishers called »Buchstaben im Kopf«, a practical and readable compendium for all those involved in designing texts that whet the reader’s appetite.

The cover

The Pop’Set Range offers a real rainbow palette – for our focus theme on illustration, however, our choice was Blue Sky, an elegant canvas that also heralds spring. Not a single cloud masks the smoothness of the paper with its pleasantly high volume. In terms of printing and processing, there are no limits – it can be embossed and finished with film. Here we bring you the full charm of this paper in its essential form, because the expressive line of Uruguayan illustrator Martin Azambuja (whom we featured in novum 04.16) needs no more than expressive colours to achieve maximum effect. As a speciality we also used a Pantone colour which really brings the tree of pencils to life.

Freistil, Interview mit Raban Rudigkeit
Chester Holme (GBR)
Nate Kitch (USA)
Sebastian Haslauer (GER)
Edwina White (AUS)
Merijn Hos (NLD)
Sarah Maycock (GBR)
Michela Natella (ITA)

Tata & Friends (AUT / ESP)
Noémie Cédille (FRA)
Ruben Pater (NLD)
Sea Change (NLZ)
New Talents Berlin: Simone Klimmeck 


Das Cover

Design: Martin Azambuja (URY)
Paper: Pop’Set, Antalis
Print: f&w Druck & Mediencenter

Photos: Tobias Holzmann