Rather than focusing on quirks or distinctive characteristics, FS Irwin conveys quality design and simplicity. As such, the proportions and details mean it is adaptable across any situation or application, from more playful designs to serious corporate identities thanks to a welcoming, yet sincere tone.
Mello adds: ‘Extensively tested and precisely drawn text-oriented typefaces are what I enjoy designing the most. There is a beauty and a different approach, a different way of making them interesting, sellable and usable rather than adding flicks or unexpected details.’
Fontsmith founder Jason Smith says: »I saw a need for a typeface which got back to a singular view and quality of core forms. A lucid design which would stand out for its simple quality rather than unusual characteristics. Fernando started the design in New York back in 2014 and we’ve been perfecting it over the last couple of years. I think that is evident in the quality of the finished product – it will stand the test of time.« FS Irwin is now available at Fontsmith with a range of 12 weights.