There are always controversy in the creative sector about the Pantone Color of the Year. How is a »Color of the Year« selected?
The selection process is very thoughtful and a lot of consideration is given to the colour choices. To arrive at the selection each year our colour expert team is actively on the lookout for the colour that they see as ascending, the one that seems to be building in importance, and the shade we think has the ability to communicate the colour message that best reflects what is taking place in our culture at a particular moment in time. What we do is try to take the pulse of the public, so to speak. We all travel a lot – those on the committee go to London and Paris and Milan, a lot of the major places where you see ?fashion on the street, and you see evidence of certain colours. Fashion’s definitely a large part of it as it is two years ahead of the present. It’s where trends ori?ginate. But we also have to justify naming a colour by seeing it in other ?places as well: We look at new films coming up. What colours are being used? Is there a new effect being used? Or we look at upcoming cars, because when you talk about technology, you have to look at the finishes on cars because they are light-years ahead in the technology they use to create those colours. We also look at the art world. Is there a collection of art that’s being shown?